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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case s… More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Marketing your online business is a lot different than marketing a traditional one. With search engines, click-through rates, page relevance and algorithms — who even knows how to make the most of Internet ad dollars anyway? That’s where Nick Gilbert comes in.

When Nick started his webhosting company, he had no clients and only a couple hundred dollars to his name. Seven years later, his company has thousands of clients and is worth millions of dollar… More >>

Guerilla Online Marketing Secrets for Website Owners: How To Market Your Online Business Like A Guerilla

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The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current socia… More >>

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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Written by a former digital and social media marketing executive for Lady Gaga, and other marquee brands and artists, Piece of the Fame is the ultimate insider’s view into successful thinking around brand building, leveraging social media and digital platforms to increase your network, influence, reputation, and revenue. You’ll discover the best practices of social media marketing strategy, enabling you to become a “Rockstar” in your own right… More >>

Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand

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As the owner or manager of an offline business you are keenly aware of the need to have a constant supply of new buyers. Those new buyers may be new customers, new prospects, or better yet, existing customers.

You may have tried many of the traditional methods of advertising in the past such as yellow pages, newspaper ads, magazine ads, direct response or mail ads, radio or television ads, telephone call centers or others.

Most traditional adv… More >>

Using Online Marketing Tools…To Market Your Offline Business

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How to use email, blogging, social networking and online media to reach your customers.
Covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. Focussed on actions that produce results. Online support through author’s website…. More >>

Brilliant Online Marketing: How to Use The Internet to Market Your Business

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Thomas Bogner ordnet das Online-Marketing in das strategische Management ein und zeigt in seiner Online-Marketing-Konzeption Ziele und Strategien auf. Er setzt sich detailliert mit dem Online-Marketingmix auseinander, wobei er explizit auf die Preis-, Produkt-, Kommunikations- und Distributionspolitik eingeht. Abschließend gibt er einen Überblick über die Möglichkeiten der Erfolgsmessung im Online-Marketing und entwickelt Empfehlungen für die Umsetzung…. More >>

Strategisches Online-Marketing

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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization’s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing ex… More >>

Multichannel Marketing: Metrics and Methods for On and Offline Success

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It makes little difference what industry you are in, a blog is essential to the success of your marketing and promotions.

A blog allows you to promote a brick-and-mortar business, introduce new products to market, sell as an affiliate, position you and your company, increase search-engine rankings, as well as increase your market reach and expert status.

Blogs are perfect for the famous and the not-so-famous. They are great for a pet supplier… More >>

5 Simple Steps to money -making visibility for your blog

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Carol Reinlie and Don Carangelo coach local business owners on how to tap into the power of the Internet to bring in more business, more profitably…. More >>

Hot Online Marketing Secrets: Light An Internet Fire To Get Ranked, Get Found And Get Customers For Your Business